Crafters Companion > Awards > Crafter’s Companion wins international Merchandising Excellence HSN award

Crafter’s Companion wins international Merchandising Excellence HSN award

Crafter's Companion – 30/05/19

Crafter’s Companion has done it again! Our multi-award winning company has added another another trophy to its cabinet in the form of the Merchandising Excellence award in the Home category at HSN’s Vendor of the Year Awards, and we’ve got all our wonderful customers to thank.

This award celebrates HSN’s associates that go above and beyond for the network and its customers, so after being partnered with the TV shopping channel for more than 11 years, we’re highly honoured to receive this accolade. We were selected from hundreds of HSN’s partners across a range of sectors including food, clothing, accessories and more!

Crafter’s Companion was hailed for its dedication to HSN and its customers, in addition to supporting the network with engaging and insightful on-air presentations, fostering a community of avid fans with interaction on social media platforms, comprehensive magazines, video content and crafty project blog posts. So without all of your amazing support over the years, as well as on our new website, shopping channel move and Facebook Lives, we wouldn’t have received this award!

Sara said: “We work very closely with HSN’s buying team to ensure that our products and demonstrations are as exciting, educational and as inspirational as possible. We put a great deal of work into engaging the customer, both on and off air, and in walking them through the many exciting things that they can do with our products, which I think really sets us apart from other vendors in this category. This encompasses everything from our e-brochures, the way the product is displayed on screen and how we explain different functions and techniques through finished samples, in addition to promotions on our social media sites, all of which we support HSN with on a regular basis.

“This is such a huge achievement for Crafter’s Companion, but winning this award has definitely been a team effort. There are lots of people at our company who dedicate their time and effort to make sure that the journey from product design to hitting the screen is as seamless as possible. I would like to thank HSN for recognising everyone’s hard work and also a huge thank you to my incredible team. Without them, none of these fantastic achievements would be possible.”

We will continue to nurture this partnership with HSN and keep you, the customer, as our centre focus, both on the shopping channel, our website, the stores and every stream of interaction that we have with them! In the meantime, keep your eyes peeled for more amazing launches on HSN and fun competitions, Facebook Lives and new products on our social media!